{"id":25981,"date":"2020-06-30T06:14:00","date_gmt":"2020-06-30T06:14:00","guid":{"rendered":"https:\/\/blueedge2016.wpengine.com\/?p=25981"},"modified":"2024-08-02T18:53:16","modified_gmt":"2024-08-02T18:53:16","slug":"seo-why-it-matters-for-your-business","status":"publish","type":"post","link":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/","title":{"rendered":"SEO &#038; Why it Matters for Your Business"},"content":{"rendered":"\n<p>SEO is an acronym thrown around a lot in the web development and content writing world. But do you know what it stands for? Search engine optimization. And even further, do you know how valuable it can be for any business owner trying to maintain an online presence?&nbsp;<\/p>\n\n\n\n<p>Read on for a primer on SEO and why it matters for your business.&nbsp;<\/p>\n\n\n\n<p><strong>What is SEO?<\/strong><\/p>\n\n\n\n<p>So what exactly is SEO? <a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\">Moz.com<\/a> defines it as, \u201cSEO stands for Search Engine Optimization, which is the practice of increasing the <em>quantity<\/em> and <em>quality<\/em> of traffic to your website through <em>organic search engine results<\/em>.\u201d In other words, search engines like Google send crawlers through websites to gather content and information. When you enter search terms into a search engine, strong SEO helps Google to know that your site has the information and content that matches with your search.&nbsp;<\/p>\n\n\n\n<p><strong>Why does it matter?&nbsp;<\/strong><\/p>\n\n\n\n<p>This is a very basic definition but suffice it to say that search engine optimization has the potential to make your business boom or bust online. If your website isn\u2019t SEO-friendly, you\u2019ll miss out on site traffic and that means you\u2019ll also miss out on sales. But if your website is optimized to the fullest for search engines, you\u2019ll rank higher in search results and get more time in front of the clients you\u2019re trying to reach.&nbsp;<\/p>\n\n\n\n<p><strong>A few quick SEO Tips&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keywords are key. Keywords are words and phrases that are used in search engines by those who are trying to find content like yours. For example, if you own a solar energy company in Savannah, Georgia, a common search query may be \u201csolar energy in savannah Georgia\u201d. You\u2019ll want to include this and other similar keywords throughout the content on your site.&nbsp;<\/li><li>Link-building pays. Links are also important &#8212; whether you link to external content, internal content on your own site, or another site links to your site &#8212; because these links tell search engines that your content is highly regarded and helpful for people searching for your content.&nbsp;<\/li><li>Load time matters. If your site has a painfully slow load time, whether it\u2019s a server issue, or photo files are too large, etc., you may have a high bounce rate. A high bounce rate means that visitors to your site aren\u2019t staying long &#8212; which further means they won\u2019t interact with your content.&nbsp;<\/li><li>Ensure your site is accessible. Your site needs to be accessible for search engines and humans. If it\u2019s full of large blocks of text, slow-loading elements, and minimal keywords indicating what service you offer, humans won\u2019t find it very helpful. And neither will search engines.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>At Blue Edge, We\u2019re SEO Experts&nbsp;<\/strong><\/p>\n\n\n\n<p>At Blue Edge Business Solutions, we\u2019re the experts in <a href=\"https:\/\/blueedgebusiness.com\/search-engine-optimization\/\">search engine optimization<\/a>. If SEO is daunting for you but you know you can\u2019t afford to ignore it, reach out for a free consultation. We can help improve your search engine rankings and help your site drive the results you\u2019re looking for.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is an acronym thrown around a lot in the web development and content writing world. But do you know what it stands for? Search engine optimization. And even further, do you know how valuable it can be for any business owner trying to maintain an online presence?&nbsp; Read on for a primer on SEO<\/p>\n","protected":false},"author":9,"featured_media":27023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"SEO is an acronym thrown around a lot in the web development and content writing world. Read on for a primer on SEO and why it matters for your business.","content-type":"","inline_featured_image":false,"_metasync_otto_title":"SEO for Your Business: Blue Edge's Guide to Higher Rankings","_metasync_otto_description":"SEO for Your Business: Blue Edge offers SEO insights to help your business rank higher. Contact us for expert help!","_metasync_otto_keywords":"SEO services, search engine optimization, improve website rankings, online presence, digital marketing, SEO tips, business growth, Blue Edge Business Solutions","_metasync_otto_og_title":"Boost Your Online Presence: Why SEO Matters Now","_metasync_otto_og_description":"Unlock SEO Power for Your Business","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_aioseo_title":"","_aioseo_description":"","_metasync_seo_title":"","_metasync_seo_desc":"","_metasync_otto_disabled":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-25981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO &amp; Why it Matters for Your Business - Blue Edge Business Solutions<\/title>\n<meta name=\"description\" content=\"SEO is an acronym thrown around a lot in the web development and content writing world. Read on for a primer on SEO and why it matters for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO &amp; Why it Matters for Your Business - Blue Edge Business Solutions\" \/>\n<meta property=\"og:description\" content=\"SEO is an acronym thrown around a lot in the web development and content writing world. Read on for a primer on SEO and why it matters for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Edge Business Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Blueedgebusiness\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T06:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T18:53:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2251\" \/>\n\t<meta property=\"og:image:height\" content=\"2251\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Johana Lopez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@blueedgebiz\" \/>\n<meta name=\"twitter:site\" content=\"@blueedgebiz\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johana Lopez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/\"},\"author\":{\"name\":\"Johana Lopez\",\"@id\":\"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627\"},\"headline\":\"SEO &#038; Why it Matters for Your Business\",\"datePublished\":\"2020-06-30T06:14:00+00:00\",\"dateModified\":\"2024-08-02T18:53:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/\"},\"wordCount\":529,\"image\":{\"@id\":\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/\",\"url\":\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/\",\"name\":\"SEO & Why it Matters for Your Business - Blue Edge Business Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/blueedgebusiness.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg\",\"datePublished\":\"2020-06-30T06:14:00+00:00\",\"dateModified\":\"2024-08-02T18:53:16+00:00\",\"author\":{\"@id\":\"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627\"},\"description\":\"SEO is an acronym thrown around a lot in the web development and content writing world. Read on for a primer on SEO and why it matters for your business.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#primaryimage\",\"url\":\"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg\",\"contentUrl\":\"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg\",\"width\":2251,\"height\":2251,\"caption\":\"Blue Edge\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blueedgebusiness.com\/#website\",\"url\":\"https:\/\/blueedgebusiness.com\/\",\"name\":\"Blue Edge Business Solutions\",\"description\":\"Marketing and Advertising Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blueedgebusiness.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627\",\"name\":\"Johana Lopez\",\"url\":\"https:\/\/blueedgebusiness.com\/author\/johanablueedgebusiness-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO & Why it Matters for Your Business - Blue Edge Business Solutions","description":"SEO is an acronym thrown around a lot in the web development and content writing world. Read on for a primer on SEO and why it matters for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/","og_locale":"en_US","og_type":"article","og_title":"SEO & Why it Matters for Your Business - Blue Edge Business Solutions","og_description":"SEO is an acronym thrown around a lot in the web development and content writing world. Read on for a primer on SEO and why it matters for your business.","og_url":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/","og_site_name":"Blue Edge Business Solutions","article_publisher":"https:\/\/www.facebook.com\/Blueedgebusiness","article_published_time":"2020-06-30T06:14:00+00:00","article_modified_time":"2024-08-02T18:53:16+00:00","og_image":[{"width":2251,"height":2251,"url":"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg","type":"image\/jpeg"}],"author":"Johana Lopez","twitter_card":"summary_large_image","twitter_creator":"@blueedgebiz","twitter_site":"@blueedgebiz","twitter_misc":{"Written by":"Johana Lopez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#article","isPartOf":{"@id":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/"},"author":{"name":"Johana Lopez","@id":"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627"},"headline":"SEO &#038; Why it Matters for Your Business","datePublished":"2020-06-30T06:14:00+00:00","dateModified":"2024-08-02T18:53:16+00:00","mainEntityOfPage":{"@id":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/"},"wordCount":529,"image":{"@id":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/","url":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/","name":"SEO & Why it Matters for Your Business - Blue Edge Business Solutions","isPartOf":{"@id":"https:\/\/blueedgebusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#primaryimage"},"image":{"@id":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg","datePublished":"2020-06-30T06:14:00+00:00","dateModified":"2024-08-02T18:53:16+00:00","author":{"@id":"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627"},"description":"SEO is an acronym thrown around a lot in the web development and content writing world. Read on for a primer on SEO and why it matters for your business.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blueedgebusiness.com\/seo-why-it-matters-for-your-business\/#primaryimage","url":"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg","contentUrl":"https:\/\/blueedgebusiness.com\/wp-content\/uploads\/2020\/12\/Blue-Edge-Calendar_Instagram.jpg","width":2251,"height":2251,"caption":"Blue Edge"},{"@type":"WebSite","@id":"https:\/\/blueedgebusiness.com\/#website","url":"https:\/\/blueedgebusiness.com\/","name":"Blue Edge Business Solutions","description":"Marketing and Advertising Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blueedgebusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627","name":"Johana Lopez","url":"https:\/\/blueedgebusiness.com\/author\/johanablueedgebusiness-com\/"}]}},"_links":{"self":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/posts\/25981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/comments?post=25981"}],"version-history":[{"count":0,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/posts\/25981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/media\/27023"}],"wp:attachment":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/media?parent=25981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/categories?post=25981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/tags?post=25981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}