{"id":28221,"date":"2021-04-20T09:24:54","date_gmt":"2021-04-20T09:24:54","guid":{"rendered":"https:\/\/blueedge2016.wpengine.com\/?p=28221"},"modified":"2021-04-20T09:24:54","modified_gmt":"2021-04-20T09:24:54","slug":"3-strategies-to-keep-your-marketing-messages-on-trend","status":"publish","type":"post","link":"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/","title":{"rendered":"3 Strategies To Keep Your Marketing Messages on Trend"},"content":{"rendered":"\n

Marketing can be a tricky situation. Sometimes a brand is clear and concise. Other times, the mystery takes the wheel on branding<\/a>. Marketers often have to say the same things over and over\u2026and over again.<\/p>\n\n\n\n

\u201cThis thing will change your life.\u201d<\/p>\n\n\n\n

\u201cThis product is amazing because of XYZ.\u201d<\/p>\n\n\n\n

\u201cWe know you\u2019ll love this because\u2026\u201d<\/p>\n\n\n\n

Once you\u2019re in the marketing game for some time, the most mundane marketing messaging begins to all look the same. Our goal as marketers is to recruit and retain customers while boosting brand awareness and engagement. It\u2019s challenging if there\u2019s not a new product to market or anything new, really. Keeping your customers and clients engaged in your brand is key to a successful and sustainable marketing strategy.<\/p>\n\n\n\n

But how can we actually keep our brand and marketing messaging creative? How can we stop being so stuck in the \u201cDid You Know?!\u201d and the half-hearted discounting for a quick sale? Well here are three strategies you can use to keep your messaging fresh, creative, and free from the mundane.<\/p>\n\n\n\n

1. Keep up with current events and trends.<\/strong><\/p>\n\n\n\n

The quickest way to look stale to your customers is by being so last season<\/em>. Are you still desperately posting on Facebook every day and not getting any engagement? Well, people actually see that. There\u2019s nothing sadder than going to a brand\u2019s Facebook page and seeing beautiful content with virtually no engagement.<\/p>\n\n\n\n

Things like this keep you from being \u201cwith the times.\u201d If your target audience is mostly on Facebook, then sure\u2026post away. But investing money in ads may be a more timely action, and it will likely yield a higher return on investment.<\/p>\n\n\n\n

2. Get to know what your customers actually want.<\/strong><\/p>\n\n\n\n

Stakeholder interviews may seem like an intimidating task, but sometimes it can be as simple as a quick form to send out to your clients and customer base. Ask them what they\u2019d like to see, what do they want more of? And what are they not loving from you right now? Give them ample opportunity to be a part of the conversation. Invite them to share ideas so they have buy-in and feel included.<\/p>\n\n\n\n

This may take a bit of work on your end, but understanding what your customers want to see is key in creating messages and content that resonate with them. Work on a google form or create an email campaign to send out to them. Invite them into the conversation and you\u2019ll be surprised as the creative juices start to flow.<\/p>\n\n\n\n

3. Don\u2019t beat a dead horse.<\/strong><\/p>\n\n\n\n

This is a vivid analogy, but an important one. If you\u2019ve tried TikTok, but your base isn\u2019t having it, don\u2019t keep trying to go down the TikTok virality route. It probably isn\u2019t going to work if your customers aren\u2019t on the platform.<\/p>\n\n\n\n

Learn from your marketing mishaps and keep moving forward. People are quick to forget things nowadays, so it\u2019s a great time to fail forward and recover fast. This does not mean don\u2019t try. Sometimes being on-trend means throwing spaghetti on the wall and seeing what sticks. This is largely driven by who is marketing and what their strengths are.<\/p>\n\n\n\n

But one thing is for sure\u2026your biggest fans and brand ambassadors will stick with you through your failures and your mishaps. So fail onward!<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing can be a tricky situation. Sometimes a brand is clear and concise. Other times, the mystery takes the wheel on branding. Marketers often have to say the same things over and over\u2026and over again. \u201cThis thing will change your life.\u201d \u201cThis product is amazing because of XYZ.\u201d \u201cWe know you\u2019ll love this because\u2026\u201d Once<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"3 Strategies To Keep Your Marketing Messages on Trend - Blue Edge","_yoast_wpseo_metadesc":"Well here are three strategies To Keep Your Marketing Messages on Trend. You can use to keep your messaging fresh, creative, and free from the mundane.","content-type":"","inline_featured_image":false,"_metasync_otto_title":"Blue Edge: On-Trend Marketing Strategies for 2026","_metasync_otto_description":"Keep your marketing on-trend in 2026 with Blue Edge. Explore three strategies for fresh, engaging messaging.","_metasync_otto_keywords":"marketing strategies, brand messaging, customer engagement, marketing trends, effective communication, audience preferences, content relevance, messaging innovation","_metasync_otto_og_title":"Stay Ahead: 3 Proven Strategies for Fresh Marketing Messages","_metasync_otto_og_description":"3 Strategies to Keep Your Marketing Fresh & On-Trend.","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_aioseo_title":"","_aioseo_description":"","_metasync_seo_title":"","_metasync_seo_desc":"","_metasync_otto_disabled":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-28221","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n3 Strategies To Keep Your Marketing Messages on Trend - Blue Edge<\/title>\n<meta name=\"description\" content=\"Well here are three strategies To Keep Your Marketing Messages on Trend. You can use to keep your messaging fresh, creative, and free from the mundane.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Strategies To Keep Your Marketing Messages on Trend - Blue Edge\" \/>\n<meta property=\"og:description\" content=\"Well here are three strategies To Keep Your Marketing Messages on Trend. You can use to keep your messaging fresh, creative, and free from the mundane.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Edge Business Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Blueedgebusiness\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-20T09:24:54+00:00\" \/>\n<meta name=\"author\" content=\"Johana Lopez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@blueedgebiz\" \/>\n<meta name=\"twitter:site\" content=\"@blueedgebiz\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johana Lopez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/\"},\"author\":{\"name\":\"Johana Lopez\",\"@id\":\"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627\"},\"headline\":\"3 Strategies To Keep Your Marketing Messages on Trend\",\"datePublished\":\"2021-04-20T09:24:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/\"},\"wordCount\":573,\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/\",\"url\":\"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/\",\"name\":\"3 Strategies To Keep Your Marketing Messages on Trend - Blue Edge\",\"isPartOf\":{\"@id\":\"https:\/\/blueedgebusiness.com\/#website\"},\"datePublished\":\"2021-04-20T09:24:54+00:00\",\"author\":{\"@id\":\"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627\"},\"description\":\"Well here are three strategies To Keep Your Marketing Messages on Trend. You can use to keep your messaging fresh, creative, and free from the mundane.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blueedgebusiness.com\/#website\",\"url\":\"https:\/\/blueedgebusiness.com\/\",\"name\":\"Blue Edge Business Solutions\",\"description\":\"Marketing and Advertising Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blueedgebusiness.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627\",\"name\":\"Johana Lopez\",\"url\":\"https:\/\/blueedgebusiness.com\/author\/johanablueedgebusiness-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Strategies To Keep Your Marketing Messages on Trend - Blue Edge","description":"Well here are three strategies To Keep Your Marketing Messages on Trend. You can use to keep your messaging fresh, creative, and free from the mundane.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/","og_locale":"en_US","og_type":"article","og_title":"3 Strategies To Keep Your Marketing Messages on Trend - Blue Edge","og_description":"Well here are three strategies To Keep Your Marketing Messages on Trend. You can use to keep your messaging fresh, creative, and free from the mundane.","og_url":"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/","og_site_name":"Blue Edge Business Solutions","article_publisher":"https:\/\/www.facebook.com\/Blueedgebusiness","article_published_time":"2021-04-20T09:24:54+00:00","author":"Johana Lopez","twitter_card":"summary_large_image","twitter_creator":"@blueedgebiz","twitter_site":"@blueedgebiz","twitter_misc":{"Written by":"Johana Lopez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/#article","isPartOf":{"@id":"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/"},"author":{"name":"Johana Lopez","@id":"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627"},"headline":"3 Strategies To Keep Your Marketing Messages on Trend","datePublished":"2021-04-20T09:24:54+00:00","mainEntityOfPage":{"@id":"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/"},"wordCount":573,"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/","url":"https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/","name":"3 Strategies To Keep Your Marketing Messages on Trend - Blue Edge","isPartOf":{"@id":"https:\/\/blueedgebusiness.com\/#website"},"datePublished":"2021-04-20T09:24:54+00:00","author":{"@id":"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627"},"description":"Well here are three strategies To Keep Your Marketing Messages on Trend. You can use to keep your messaging fresh, creative, and free from the mundane.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blueedgebusiness.com\/3-strategies-to-keep-your-marketing-messages-on-trend\/"]}]},{"@type":"WebSite","@id":"https:\/\/blueedgebusiness.com\/#website","url":"https:\/\/blueedgebusiness.com\/","name":"Blue Edge Business Solutions","description":"Marketing and Advertising Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blueedgebusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627","name":"Johana Lopez","url":"https:\/\/blueedgebusiness.com\/author\/johanablueedgebusiness-com\/"}]}},"_links":{"self":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/posts\/28221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/comments?post=28221"}],"version-history":[{"count":0,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/posts\/28221\/revisions"}],"wp:attachment":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/media?parent=28221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/categories?post=28221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/tags?post=28221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}