{"id":28744,"date":"2021-09-29T09:57:46","date_gmt":"2021-09-29T09:57:46","guid":{"rendered":"https:\/\/blueedgebusiness.com\/?p=28744"},"modified":"2021-09-29T09:57:46","modified_gmt":"2021-09-29T09:57:46","slug":"how-to-prepare-your-e-commerce-product-launch-campaign","status":"publish","type":"post","link":"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/","title":{"rendered":"How to Prepare Your E-Commerce Product Launch Campaign"},"content":{"rendered":"\n

Do you have a great product you\u2019re ready to launch out into the world? Likely, you\u2019ve done the heavy lifting of market research and product development to perfect your e-commerce product. Now, after months (maybe even years?) of product development and research, you\u2019re ready to share your product with consumers via an e-commerce site. Congratulations! That\u2019s no small feat.<\/p>\n\n\n\n

E-commerce product launches are different than other products and services in that they require thoughtful and planned communication with your prospects and current customers. While there are some similarities with your marketing campaign, there are also some differences that you should pay attention to.<\/p>\n\n\n\n

Here we\u2019ll map out those differences and highlight what you need to do to have a seamless marketing campaign launch for your new product.<\/p>\n\n\n\n

<\/a>1. Grow your audience<\/h3>\n\n\n\n

If this is your first product ever, then you\u2019ll need to start an audience-growth campaign. We suggest doing this even before you\u2019re launching your product. This ensures that you have a good amount of brand ambassadors who will likely be interested in your product when you\u2019ve launched it.<\/p>\n\n\n\n

Growing your audience can happen in a number of different ways. The most common way to grow an audience is through mailing list sign-up forms on your website. Email marketing still remains one of the highest converting marketing avenues, so getting access to your customer\u2019s email is crucial in consistent communication with them.<\/p>\n\n\n\n

<\/a>2. Create a product landing page<\/h3>\n\n\n\n

All great e-commerce sites have dedicated product pages for prospective customers to land. On these pages, you\u2019ll find detailed information about the specific product like its description, the inventory, the colors, sizes, etc. This will vary depending on the product, of course.<\/p>\n\n\n\n

We also suggest creating the product landing page before <\/em>you\u2019re launching your product. Here you can pair it will your audience-growth strategy and allow customers to opt-in to learn more information on when your product is available.<\/p>\n\n\n\n

3. Optimize your landing page for SEO<\/h3>\n\n\n\n

SEO is a magic word in the content marketing world. Meaning search engine optimizations, <\/em>SEO strategies help folks searching on the web find your website and your product. Search engines and where you\u2019re placed on their results page are crucial in optimizing your site. It will ultimately drive more people to your page and if you\u2019ve got a detailed product page, likely earn you customers.<\/p>\n\n\n\n

<\/a>4. Create a marketing campaign<\/h3>\n\n\n\n

Once your product is ready to launch out into the world, you\u2019ll need to create a marketing campaign across your channels. This includes your email marketing, social, website, PPC ads, and other channels you use to connect with your customers.<\/p>\n\n\n\n

A marketing campaign will look different for everyone. If you don\u2019t have a marketing team in-house, we always suggest working with us a Blue Edge Business Solutions, we can help create the assets for your website as well as manage your paid ads, social, and other marketing channels.<\/p>\n\n\n\n

If you\u2019re ready to launch your next e-commerce product, we\u2019re here to help! Connect with us for a free consultation and let\u2019s talk about your marketing needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you have a great product you\u2019re ready to launch out into the world? Likely, you\u2019ve done the heavy lifting of market research and product development to perfect your e-commerce product. Now, after months (maybe even years?) of product development and research, you\u2019re ready to share your product with consumers via an e-commerce site. Congratulations!<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"E-Commerce Product Launch Campaign - Blue Edge Marketing","_yoast_wpseo_metadesc":"E-commerce product launches are different than other products and services in that they require thoughtful and planned communication with your customers.","content-type":"","inline_featured_image":false,"_metasync_otto_title":"Launch Your E-Commerce Product: A 2026 Guide by Blue Edge","_metasync_otto_description":"E-commerce product launch? Blue Edge Business Solutions provides expert strategies for your 2026 campaign. Get started today!","_metasync_otto_keywords":"e-commerce product launch, marketing campaign, audience growth, product landing page, SEO optimization, digital marketing strategy, e-commerce solutions, Blue Edge Business Solutions","_metasync_otto_og_title":"","_metasync_otto_og_description":"Boost e-commerce launches with strategic customer communication.","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_aioseo_title":"","_aioseo_description":"","_metasync_seo_title":"","_metasync_seo_desc":"","_metasync_otto_disabled":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-28744","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nE-Commerce Product Launch Campaign - Blue Edge Marketing<\/title>\n<meta name=\"description\" content=\"E-commerce product launches are different than other products and services in that they require thoughtful and planned communication with your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce Product Launch Campaign - Blue Edge Marketing\" \/>\n<meta property=\"og:description\" content=\"E-commerce product launches are different than other products and services in that they require thoughtful and planned communication with your customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Edge Business Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Blueedgebusiness\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T09:57:46+00:00\" \/>\n<meta name=\"author\" content=\"Johana Lopez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@blueedgebiz\" \/>\n<meta name=\"twitter:site\" content=\"@blueedgebiz\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johana Lopez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/\"},\"author\":{\"name\":\"Johana Lopez\",\"@id\":\"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627\"},\"headline\":\"How to Prepare Your E-Commerce Product Launch Campaign\",\"datePublished\":\"2021-09-29T09:57:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/\"},\"wordCount\":531,\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/\",\"url\":\"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/\",\"name\":\"E-Commerce Product Launch Campaign - Blue Edge Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/blueedgebusiness.com\/#website\"},\"datePublished\":\"2021-09-29T09:57:46+00:00\",\"author\":{\"@id\":\"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627\"},\"description\":\"E-commerce product launches are different than other products and services in that they require thoughtful and planned communication with your customers.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blueedgebusiness.com\/#website\",\"url\":\"https:\/\/blueedgebusiness.com\/\",\"name\":\"Blue Edge Business Solutions\",\"description\":\"Marketing and Advertising Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blueedgebusiness.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627\",\"name\":\"Johana Lopez\",\"url\":\"https:\/\/blueedgebusiness.com\/author\/johanablueedgebusiness-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"E-Commerce Product Launch Campaign - Blue Edge Marketing","description":"E-commerce product launches are different than other products and services in that they require thoughtful and planned communication with your customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/","og_locale":"en_US","og_type":"article","og_title":"E-Commerce Product Launch Campaign - Blue Edge Marketing","og_description":"E-commerce product launches are different than other products and services in that they require thoughtful and planned communication with your customers.","og_url":"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/","og_site_name":"Blue Edge Business Solutions","article_publisher":"https:\/\/www.facebook.com\/Blueedgebusiness","article_published_time":"2021-09-29T09:57:46+00:00","author":"Johana Lopez","twitter_card":"summary_large_image","twitter_creator":"@blueedgebiz","twitter_site":"@blueedgebiz","twitter_misc":{"Written by":"Johana Lopez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/#article","isPartOf":{"@id":"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/"},"author":{"name":"Johana Lopez","@id":"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627"},"headline":"How to Prepare Your E-Commerce Product Launch Campaign","datePublished":"2021-09-29T09:57:46+00:00","mainEntityOfPage":{"@id":"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/"},"wordCount":531,"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/","url":"https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/","name":"E-Commerce Product Launch Campaign - Blue Edge Marketing","isPartOf":{"@id":"https:\/\/blueedgebusiness.com\/#website"},"datePublished":"2021-09-29T09:57:46+00:00","author":{"@id":"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627"},"description":"E-commerce product launches are different than other products and services in that they require thoughtful and planned communication with your customers.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blueedgebusiness.com\/how-to-prepare-your-e-commerce-product-launch-campaign\/"]}]},{"@type":"WebSite","@id":"https:\/\/blueedgebusiness.com\/#website","url":"https:\/\/blueedgebusiness.com\/","name":"Blue Edge Business Solutions","description":"Marketing and Advertising Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blueedgebusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blueedgebusiness.com\/#\/schema\/person\/38fcd7584da3154b43b05c04ebe47627","name":"Johana Lopez","url":"https:\/\/blueedgebusiness.com\/author\/johanablueedgebusiness-com\/"}]}},"_links":{"self":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/posts\/28744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/comments?post=28744"}],"version-history":[{"count":0,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/posts\/28744\/revisions"}],"wp:attachment":[{"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/media?parent=28744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/categories?post=28744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueedgebusiness.com\/wp-json\/wp\/v2\/tags?post=28744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}